The
Challenge

While sitting in the strategy room spitballing ideas you come up with a lot of weird things and often times this is where the best sort of inspiration can surface. Dragons gather wealth to themselves and fiercely protect their treasure hoards. I personally loved the idea but it was practically shelved right up until a meeting with the client where they said “What if we do a dragon?” Our goals dramatically shifted to how do we do we put together a hedge fund based on family values and Smaug.

The
Process

The plan is to go broad early as I did with direction concepts. I sketched a wide range of what a dragon direction could look like for a hedge fund whose goals were to treat your investment capital like it as their own family's. Their values in research and boils down to family which brought me to family crests, standards, and shields for protection. There were a lot of ingredients to play with and I owed it all to the research and words done along side the client.

The
Results

The client received a brand that not only stood out among other investment firms but also perfectly reflected their initial mission. Paired with an elegant web experience filled with modern interaction design techniques, this left our client very happy.

Project
Summary