Needing to part with their current artist at the time, the owners decided to revamp some of their most popular beers with a new look to match the vibrancy of the stories mythology the beers were named after. Below you can see the previous style is a bit darker, more rugged, and a little gritty.
The plan actually came early on. Why have one artist do everything when you can lean on a variety of styles which can be match to a beer. With a little research we found several candidates that fit the themes we were looking for in each beer's story. The beer labels we designed to be unified in layout with wiggle room to accommodate all kinds of artwork while type was chosen to match the visual style and tone.
I connected with some local talent that jumped at the chance to get some of their work out there. Under my art direction we were able to get some beautiful collaborations going and made sure they got compensated for their hard work.
